For our last assignment, I designed a logo for my favorite place on earth – Tel-Aviv, Israel.
I knew that designing a logo is not an easy task at all. As I described it in class, it’s the haiku of design, and as well as haiku, it is a skill might take me years and years to master.
I am not so satisfied with final product, but unfortunately, it was the best one I had along the way.
There’s a lot to say about Tel-Aviv, and a lot of things to be proud of. For me, this city does not only emphasise culture, community, and a relaxed state of mind, but also great history. Therefore, I had to do some filtering, and pick-up only a few topics to focus on. These topics were chosen since I believe that they will be the most attractive for people who don’t know the city, and here they are:
- The beach – The beach is a huge part of Tel-Aviv’s day to day life. It is felt everywhere in the city, and gives it a great feeling of freedom and openness.
This concept is being presented by the blue and yellow/brown colors on the logo.
- Entrepreneurship – The Israeli start-up scene is well know all over the world, and Tel-Aviv is really the heart of this scene. The entrepreneurial spirit in the city is seen not only by the number of start-up companies and group of coders and designers spread across the city, but also in the way people think and talk.
This concept is being presented by the orange color on the logo.
- Bauhaus – Tel-Aviv, the white city, is full of beautiful buildings that that their architectural design is based on the Bauhaus design philosophy.
This concept is being presented by the typography on the logo.
I tried many designs,
but most of them resulted in an unsatisfying result. For example:
On this version (shown above) I tried to use on of Tel-Aviv’s most famous modern design works, presented in the center of ‘The Culture Square’ in the center of the city.
At this point I felt that I really don’t have enough knowledge in logo design, and that this task is way out of my league.
But then, I simplified the logo, and I kind of liked it –
Unfortunately, this version of the logo turned out not to work well on hats, cups, billboards, etc. Damn!
The final logo
This is my final result. It’s simple, pleasing to the eye (i think), and includes all my ideas. Also, it feels pretty modern, which correlates with a movement that could be seen in Tel-Aviv in recent years. Even if these ideas are only symbolic, I feel that this logo might work in real life.