Even though I’ve spent most of my time up until now in creating new content — from short stories, articles, plays, songs, and drawings, to digital experiences and commercial products — I’ve never sat down to think about my manifesto. So now I did, and it felt just right.
At first, I felt that writing my manifesto could be a process of reinventing my creative self. As it turned out, writing my manifesto was all about clearing the dust off my original intentions and creative needs. It felt like a return to my inner creative studio, where all my inspirations are still hanging on the wall, and the stereo is still playing the great old CDs.
I guess that my present day manifesto could be summarized into a single sentence — “Keep on seeking for your own voice that will carry your words and your ideas across mediums.”
Having said that, here is a more detailed version of what I’ll try to achieve during this semester, and hopefully, forever, as a list of creative principles:
- Aesthetics – Aesthetics could take many forms. It could be a seen as visual concept or heard as an idea. Aesthetics could be felt in the work process or received as an inspiration. To me, aesthetics is an invitation to look beyond it. It is like a clear glass of red wine that makes a person focus on the red tones of the wine, not on the glass. It is like a magic shower that makes you feel mentally clean after experiencing it. I would like my works to be aesthetic in a way that would invite a viewer or a listener and would influence his / her identity and self-esteem.
- Surprising, and sometimes unpredictable – The expectation is what leads the viewer / listener to pay attention to my work during its presentation. To keep the work ‘alive’ with the viewer / listener after its presentation, the work should be surprising. I want my work not only to do what is definitely expected from it, but also what is beyond any expectations.
- Emotional and humorous – To me, humor is an opportunity to cross the line and to experiment with new shapes and forms. I would like my work not only to be light and humorous, but also emotional, expressive and satiric.
- Generative, model driven – I love patterns that change repeatedly. I want to unlock the model or the system behind my work, and to utilize it to its maximum potential and beyond.
- Open the imagination – I expect my work to present a solution, but also to shed light on new problems and possible further development.
- Calmness and balance – I want my work to form from my inner self, my thoughts, and my own imagination. All my inspirations and previous experiences should take the form of calmness and balance during the creation of the work. This inner balance should be present in the work itself.
- Clarity, honesty and humbleness – I would like my work to come from an honest and humble place. It should be clear and transparent. It doesn’t mean that it has to be an open source project, but its content must be understandable. The viewer / listener should be able to know what the work is doing, and possibly, how it does it and what was the process of making it.
- Crazy storytelling – As a result of the above principles, I would want my work to tell a crazily beautiful story, in a beautifully crazy way. Such story might only exist within the context of the work, but could serve as an inspiration for the work to come.